international business strategy and management literature

Drawing on key concepts from international business strategy and
management literature, you are expected to investigate your chosen
company along the parameters listed below. Please note that this list is not
exhaustive BUT your report MUST address the elements listed below:
i. Discuss the company that you have selected and outline the
business opportunities that your chosen company has sought in the
international market within the ASEAN region.
ii. The business model and strategy that your chosen company has
engaged to enter another Asian country within the ASEAN region.
Describe and discuss the processes and challenges of your chosen
company when considering internationalization into the country
that you have selected. You will be expected to consider issues
such as business models and strategies that your company might
have to engage in as well as the institutional voids/presence and
regulations that may either help or hinder your company’s foray
into your chosen market.
iii. The leadership structure and practices of your chosen company
iv. Identify the main challenges and risks faced by the firm when
operating internationally in your selected country. You will be
expected to demonstrate that you have engaged in appropriate,
relevant and current research pertaining to the selected country.

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