International Marketing Strategies
You are expected to read, critique, and submit the below paper.
Article: Guidelines for Developing International Marketing Strategies
By Yoram Wind, Susan P. Douglas and Howard V. Perlmutter, Journal of Marketing, Vol. 37, No. 2 (Apr., 1973), pp. 14-23.
What is the purpose of the article? (Hint: pg 5)
Compare tables 1&2. What inference do you draw about a manager’s current and desired international orientation while designing international marketing (IM) decisions. (Hint: pg 16-17)
Provide a summary of the study findings, with respect to the profile of (IM) strategies associated with each orientation in the EPRG Framework. ( Hint: Pg 15-16, 19-21; Summary should not be more than 2 pages)
DO NOT copy-paste information from the article in your assignment. A match count of more than 15% will be considered as plagiarism.
THIS IS AN INDIVIDUAL ASSIGNMENT.
Submit the assignment in class.
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