Internet Pricing in Canada

There are many pricing principles. Some are easy to interpret and understand and others rely on extensive data and knowledge. Do a research project about one of 10 pricing principles that appeared in Money magazine. A copy of that short article and associated references are included. These principles are meant to suggest either better profitability to selling organization or effective pricing decision. You can either find supporting or challenging evidence concerning the principle, which may come from a literature review, original research and marketplace observations.

Paper outline:
1. Executive Summary (Write this after you finish your project) – About three paragraphs (no more than one page)
2. Introduction – What pricing issue is investigated? Why is it interesting to you and in general?Provide general context about your investigation. (No more than two pages).
3. Literature review – both theoretical and managerial. Provide breadth and depth of issues that relate to topic you are studying. Particularly, provide summary of academic, managerial and popular publications has to say about the issue you are studying. (About two pages).
4. Specific research questions and your plan to answer that question (two paragraphs, about halfpage)
5. Research method (about one page)
•Product / Service Customers
•How price varied?
•How data collected, location, respondents.
•Analysis plan
6. Results (about one page) Your answers to research question /Additional observations
7. Conclusion and recommendation (one page)
Total Report size should be less than 10 pages. Please use12pt fonts and double spacing

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