Leadership and Change Management

Leadership and Change Management: Assignment

Programme Title BA BE3, BA MM3
Module Title Leadership and Change Management
Module Code 1464
Assignment Title Strategic Report
Level 6
Weighting 60%
Lecturers S. Chatterton, W. Beddows, A. Agbodo, J. Perry
W/C Hand Out Date 02/12/2019
Due Date By 17:00 on 10/01/2020
Feedback Post Date 07/02/2020
Assignment Format Report
Assignment Word Count 2000 words
Presentation Duration N/A
Module Learning Outcomes covered in this assignment ii. Devise and evaluate feasible strategic business/marketing options

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iii. Design and evaluate relevant leadership and change management strategies.

Submission Format (include ATS key for hard copy submission e-Submission Individual
ATS Code Click here to enter text.


Assignment Task


Having evaluated the internal and external environment of the case company (assignment 1), you are now required to select and justify (ONE) strategy to successfully help it increase its market share in the UK.


A proposed SWOT will be provided to ensure all consultants have a good range of critical internal and external factors to consider in proposing a strategy to the case company.


Task Guidance


As supportive guidance your report may cover the following sections:

  • Show an understanding of theories and theoretical frameworks used in designing strategic options.
  • Demonstrate a critical analysis of internal and external factors that influence strategy
  • Propose feasible strategies which will help the organisation





The following structure may be followed:


Section 1. Strategic Audit Overview

Section 2. Strategic Options

Section 3. Strategic Selection

Section 4: Strategic Implications

Section 5. Implementation needs





You are expected to conduct and engage in wider research about the case company, ensuring that the information you analyse, evaluate and present is both current and reflects the most up to date position of the organisation.

For further guidance on this assignment, please access the assignment vodcast available through Canvas.

General Assignment Guidance

TEAMWORK AND ITS ASSESSMENT Should this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.
Importance of Word Counts and Presentation Timings Assignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked structure, flow, focus and clarity. Timings must be observed for assessed presentations for the same reasons.
E-submission http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx
Cut-off date for late work http://www.ucb.ac.uk/handbook/academic-matters/assessment-issues.aspx
Grading criteria http://www.ucb.ac.uk/handbook/academic-matters/assessments-fairness-and-marking.aspx
Plagiarism http://www.ucb.ac.uk/handbook/academic-matters/plagiarism.aspx
Extenuating Circumstances http://www.ucb.ac.uk/handbook/academic-matters/assessments-if-things-go-wrong.aspx
UCB Referencing Guide https://portal.ucb.ac.uk/#/asc/study-skills/references
General Academic Guidance https://portal.ucb.ac.uk/#/asc



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