Leadership and Change Management- Strategic report

Assignment

Assignment Task

Having evaluated the internal and external environment of the case company (assignment 1), you are now required to select and justify (ONE) strategy to successfully help it increase its market share in the UK.

A proposed SWOT will be provided to ensure all consultants have a good range of critical internal and external factors to consider in proposing a strategy to the case company.

Task Guidance

As supportive guidance your report may cover the following sections:

• Show an understanding of theories and theoretical frameworks used in designing strategic options.
• Demonstrate a critical analysis of internal and external factors that influence strategy
• Propose feasible strategies which will help the organisation

The following structure may be followed:

Introduction

Section 1. Strategic Audit Overview

Section 2. Strategic Options

Section 3. Strategic Selection

Section 4: Strategic Implications

Section 5. Implementation needs

Conclusion

References

Appendices

You are expected to conduct and engage in wider research about the case company, ensuring that the information you analyse, evaluate and present is both current and reflects the most up to date position of the organisation.

For further guidance on this assignment, please access the assignment vodcast available through Canvas.

General Assignment Guidance