Locate a current marketing or advertising campaign for an NFL or MLB team.
Locate a current marketing or advertising campaign for an NFL or MLB team. Based on the material discussed in the course, you must analyze and evaluate the rationales behind and the anticipated effectiveness of the campaign. Your evaluation should be about 3-5 pages.
Grading Criteria/100 points total
Content: 75 points possible
What are the creative components of the campaign? Discuss video, social media, mass media, etc.
Can you discern a marketing segmentation strategy? Describe, if so
Analyze what specific elements of the campaign you feel will or will not resonate with the target audience and tell why
Reflect on how the campaign could be improved—integrate information from your readings and what we’ve discussed in class
Use specific examples and explain
Editorial Construction: 25 points possible
Cohesive beginning, middle, end
List works cited and give proper credit to information sources
Times New Roman font, double-spaced, 12 pt. type, with 1-inch margins
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