Madison & Vine Mixing entertainment and Advertising

Kotler describes Madison & Vine Advertising as “a term that has come to represent the merging of advertising and entertainment in an effort to break through the clutter and create new avenues for reaching consumers with more engaging messages” (Kotler 363).
With the mass quantity of advertising consumers are inundated with on a daily basis, marketing professionals are beginning to get creative in their methods.By integrating marketing and entertainment consumers feel less directly pursued and are generally more open to advertising; they are less likely to tune out advertising that is secondary to the entertainment value provided by whatever they are watching than they are to change the channel or ignore a direct advertisement.

Below is a link to an article on the state of Madison and Vine in 2007.

http://adage.com/article/madisonvine-case-study/madison-vine-a-back-a-ahead/121042/

Read the article and write an essay explaining the current state of Madison and Vine. What changes have occurred? What future is there for Madison and Vine?

Be sure to include references to examples of entertainment marketing that support your position and are identifiable by your description;