Market Conditions for sustainable entrepreneurship
Students will have the case study “Market Conditions for sustainable entrepreneurship: A
case study of green support services” provided on LMS and they are required to:
1. Critically appraise the entrepreneurial choices addressing the sustainability challenge
for a business, the key decisions, and the sector analysis.
2. Critically apply the planning skills to develop a range of variables that can be related to
the viability and complexity of the business in its sector.
Your report should be related to the global context. Submit a detailed case analysis report of
approximately 2,000 words.
Submission Date: April 29, 2020
Your Terms of Reference:
This section outlines some of the key points to consider while reviewing and analysing the
research article (Guide only):
• Collect research outcomes that address entrepreneurial sustainability and integrate
recent knowledge to determine if and how it can enhance the business.
• Classify concepts ensuring that core and complementary activities are well addressed.
• Deconstruct complex ideas and explain how they support the business sustainability.
• Analyse the data to determine its accuracy and appropriateness to the business.
• Compare new alternatives addressing entrepreneurial sustainability.
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