Marketing Decision Making
This assignment has 4 parts.
Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please describe the process you plan to use to conduct research, identify findings, and develop the Comprehensive Project due in Unit 5 and present a preliminary outline indicating how you intend to organize the project deliverable.
Please review the process and outlines of other students, providing an objective assessment and constructive feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.
Understanding the customer profile is essential to the overall marketing plan. The customer profiles also help with selecting the correct media for the target markets. Visit Experian’s Consumer Profiles http://www.experian.com/marketing-services/customer-profiling.html and complete the following:
Provide an overview of your product
Choose three possible profiles for your product’s target market/audience. Explain the profiles.
How can this type of information on consumers be used by the marketing manager in its marketing communications & strategy?
Assess the market being targeted. What group(s) of consumers would most likely be drawn to the product? What are some ethical and legal implications? Explain why you are targeting these segments and three possible channels you would use to place your product for distribution to this target market.
Top-quality papers guaranteed
100% original papers
We sell only unique pieces of writing completed according to your demands.
We use security encryption to keep your personal data protected.
We can give your money back if something goes wrong with your order.
Get free features with our reliable essay writing service
We offer you a free title page tailored according to the specifics of your particular style.
Include your preferred formatting style when you order from us to accompany your paper.
Get a list of references to go with your ordered paper.
24/7 support assistance
Reach out to our support agents anytime for free assistance.
Calculate how much your essay costs
What we are popular for
- English 101
- Business Studies