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This paper is about a new Exterior Cleaning Company. The company, Rogers & Co offers shade screens, solar panel cleaning, window washing, soft wash house cleaning, and pressure washing.

Your revised and complete marketing plan is due this week. Be sure that you have included all of the sections (including sections completed this week). Your plan is evaluated based on its completeness, the quality of the data, and the strength and congruence of your strategy.

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Assemble all of the sections of the plan, making revisions to previous components. Also, add the conclusions section, which should consist of responses to the following questions:

What are the strengths of the product or service relative to competitors?
What are the weaknesses?
What are the uncertainties?
In the final analysis, do you think this is a viable product or service? Why or why not?
Provide APA-style citations for any resources used. Your document should follow the following formatting principles for business documents:

12 point font;
single-spaced;
use clear headings and minor headings to organize thoughts and analysis;
embed tables, charts, or graphs in the text;
provide a title page; and
an APA-style reference page.

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