Marketing Project

You will begin the Marketing Project by selecting a product or service you would like to market. You will complete upcoming sections of the Marketing Project using this same market offering. Many students select small businesses such as a bed and breakfast, hair and nail salon, cleaning services, a construction firm, home improvement, pet care services, boat rental, or day care. When studying marketing, it is important that you understand the elements in the marketing process which will help you introduce a marketable and profitable offering. Before you start, read through the entire Marketing Project guideline so you will be familiar with what you need to do and when. Create a product or service of your own. Do not attempt to market a product that is already available such as a Samsung Smartphone, i Pad, Carnival Cruise Line, or Progressive Insurance.