Marketing
Arden, a sales manager for a Best Buy electronics store, is putting together a training seminar for his sales force. He wants to use the five dimensions of service quality to emphasize the importance of follow-up in the selling process. Identify one of the dimensions of service quality and provide examples of that Arden could use in training his Best Buy sales staff.
Please post your answer in a concise but substantive style and include information from the textbook. Points are earned for quality not quantity. Respond to at least one peer’s post, providing new information or insights. Statements of agreement alone are not considered to be substantial and do not earn points.
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