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For this assignment, consider the target audience you previously identified and design a strategy to procure leads (you will find all the information in https://optinmonster.com/lead-generation/). Once you generated leads, design a direct mail piece that would go to those individuals that are now part of your customer database. Prepare a second email that you can send to your leads on the person’s birthday offering an incentive.
When designing your lead procurement strategy, be very specific. Consider cost/benefit! At the end of your paper, you should have both emails as samples.
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