Measuring Social, Environmental, and Economic Impacts
Review the article by Joselow (2019) in your required readings.
1-For this assignment, describe the potential impacts this situation may have on Volkswagen.
2-Analyze how this may affect their total value proposition from a sustainability perspective.
3-Include a discussion of non-use values for the business’s green products.
4-How should the business improve its focus on Willingness to Pay (WTP) and Willing to Accept (WTA),
5-or consumer surplus?
6-What are your recommendations for improvements?
Your well-written paper should meet the following requirements:
• Be 4-5 pages in length, which does not include the title page, abstract, or required reference page, which is never a part of the minimum content requirements.
• Use Electronic University academic writing standards and APA style guidelines.
• Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles.
• Review the grading rubric to see how you will be graded for this assignment.
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