MEDIA STRENGTHS & WEAKNESSES
You received in class a medium (such as cable television, or radio, etc.).
You are to FILL a single page with information about that medium as an advertising medium.
This can (and should) be bullet points.
The type of information you should look for:
strengths as an advertising medium,
weaknesses as an advertising medium,
major users of the medium (meaning viewers or readers),
major users of the medium (meaning advertisers using it for advertising),
what is the scope of the medium (how big is it, how much is spent on it, etc.),
what are sample rates for the medium (local and national),
what “frequency”, if applicable, is used with this medium (for example, most magazines are monthly, most newspapers are daily or weekly),
what are the typical sizes or lengths (time) of advertisements on this medium.
Please do not limit your findings. The more information the better. Please include the sources of your information. This is for international student, so it is better to write easy to understand
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