1.) There are several examples of how the media has mismanaged reporting during the past several years. Among these are NBC’s reporting of safety issues with General Motors products and an advertorial from Mobil Oil charging unfair reporting by CBS. Do you believe the media generally offer fair and objective reporting of business issues? Briefly explain why and give one example.

2.) Traditional news sources, especially newspapers, are on their way out according to some people. Bloggers and citizen journalists found on the internet along with social media sites are regarded by many as THE primary news sources for the 21st Century. How does this rise (online) and fall (newspapers) change or challenge the practice of media relations? What do education and business organizations need to do to prepare for these changes?

Public opinion exists when people have strong, but different opinions and points of view about a subject. Much of what people understand and believe comes from communication they get from traditional and new media (e.g., social media). Choose a topic that fits the definition of public opinion and discuss how the media have contributed to pro and/or con opinions on the topic.

In the aftermath of the BP oil spill in the Gulf of Mexico, much has been said about the company’s responsibility to restore the Gulf to its original condition. What are some things BP needs to do to fulfill its obligations? To what extent are such CSR activities self-serving? Where is the line between “enough” and “not enough”? How does a company like BP get credit for the time, money and effort spent on CSR?

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