MGT6890 Written Assignment

Possible Points: 100
Select a company that you are interested and work on the industry that the company is mostly
engaged in.
1. Which company did you select and which industry is analyzed here? How important that
business segment in that industry is in your project company? Please conduct an
industry overview to include information including industry size, profitability and
concentration, etc.
2. What industry trends are apparent that might change this underlying structure and
profitability? (Industry Lifecycles)
3. How might foreseeable changes in the social, political, international, and
macroeconomic context impact the industry? (PESTLEs)
4. What are the underlying five forces, generic structure and profitability of the industry?
(Five Forces)
5. What are the goals, assumptions, strategies, and capabilities of the important existing
and potential competitors and complementors in the industry and their likely future
6. What are the critical requirements for future success (KSF)?
7. Given the analysis of the industry, competitors, and the broader context, what range of
strategic alternatives are available to companies in this industry
– Write 3-4 pages with word ranging from 800-1000 (excluding appendix).
– Name your submission: Last Name_ First Name_Industry Name.docx
– Written assignment should include four paragraphs and appendix.
First paragraph:
– What is the company and the industry you analyzed?
– Identifiers: company name, industry name, industry SIC/NAICS code; Segment Name;
– Industry size;
– What are important firms in this industry?
– Industry concentration, high or low?
– Industry average profitability (average if three leading firms’ profitability);
– Is your firm’s profitability higher/lower than the industry average?
– Industry major products;
– Industry life cycle.
Second paragraph: summarize your findings from PESTLE analysis and propose appropriate
strategy for firms to response to environmental changes.
Third paragraph: summarize your findings from Five Forces analysis and discuss how the
analysis result is related to industry profitability.
Last Paragraph:
– Overall, industry is attractive or not?
– Goals and assumptions for the industry;
– Key Successful Drivers;
– Strategies are being used by companies in the industry;
– Suggested future options for companies in the industry.
– PESTLE chart
– Five Forces chart
– Industry lifecycle chart
– Other additional charts or graphics.
Grading rubrics:
Have you told a profit story of an industry in a compelling manner?
1. Company name, industry name, industry overview, industry life cycle, and industry
concentration, industry profitability. 15 points
2. Environmental analysis writing. 20 points.
3. Competitive analysis writing. 20 points.
4. Summary, outlook and suggestions. 15 points
5. Appendix and references: PESTLE chart, Five Forces chart, Industry lifecycles, and any
other analytic tools (i.e. strategic groups). 20 points
6. Written communication skills: 10 point
a. Clarity of the writing structure and organization;
b. Content development with key strategy concepts and examples.
c. Professional writing style with the target audience as business professionals.
d. Appropriate use of visual aids such as charts and tables as in the appendix.

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