National Geographic

Case Study #2 National Geographic

This case has two parts:

1.Situation analysis and stakeholder analysis
2.Communication plan
You only need to finish the part 2. Thank you!

Assume that John Fahey, National Geographic Society’s (NGS) CEO, has actually hired someone to assume the e-commerce role described in the case study. You are the communication adviser to this new senior vice president, who will be reporting directly to Fahey.

Part 2: The SVP has asked you to draft a communication plan in support of the e-commerce initiatives for the coming twelve months. Your plan should support two primary business objectives: 1) Strengthen the relationship with NGS subscriber/members in order to drive revenue growth; 2) Coordinate web-based offerings and outreach across NGS’s various departments in order to drive efficiency and promote cross-functional innovation.

You plan should include:

A narrative description of your strategic approach, referencing appropriate course readings, including the principles of persuasion that you will apply
1 communication objective for each of the 2 business objectives (Note: your communication objective in support of business objective #1 must involve some aspect of the customer decision journey.)
Target audiences/influencers for each communication objective
1 communication tactic to help achieve each communication objective, including a description of each tactic, the channels/media to be used to implement the tactic, and 3-5 success measures.
Word length: approximately 1100-1500 words

Research beyond course readings is not required. Follow APA guidelines for in-text citations. Do not conduct additional research about NGS — all the information you need about NGS is in the case. Include an APA style reference list.

Calculate your order
275 words
Total price: $0.00

Top-quality papers guaranteed


100% original papers

We sell only unique pieces of writing completed according to your demands.


Confidential service

We use security encryption to keep your personal data protected.


Money-back guarantee

We can give your money back if something goes wrong with your order.

Enjoy the free features we offer to everyone

  1. Title page

    Get a free title page formatted according to the specifics of your particular style.

  2. Custom formatting

    Request us to use APA, MLA, Harvard, Chicago, or any other style for your essay.

  3. Bibliography page

    Don’t pay extra for a list of references that perfectly fits your academic needs.

  4. 24/7 support assistance

    Ask us a question anytime you need to—we don’t charge extra for supporting you!

Calculate how much your essay costs

Type of paper
Academic level
550 words

How to place an order

  • Choose the number of pages, your academic level, and deadline
  • Push the orange button
  • Give instructions for your paper
  • Pay with PayPal or a credit card
  • Track the progress of your order
  • Approve and enjoy your custom paper

Ask experts to write you a cheap essay of excellent quality

Place an order