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For this assignment, you will write a 3-5 page paper that will analyze the similarities of the buying behavior of individual consumers and organizations. Include how the key issues of the B2B Buying situations used by organizations compare to the consumer’s decision-making process, and correlate the analysis to the buying habits/patterns/behaviors in your household fit into the decision-making process.

Use the current APA format and support the content of your paper with at least 3 different sources. A source can be cited more than once.

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