Paid digital advertising

It’s time to develop a paid advertising strategy for your campaign. All paid advertising will be sending traffic back to your microsite that you created earlier in the semester.

Due: October 21

Tasks
Paid Digital Advertising

Choose up to 5 channels will you use for paid. This can include both PPC and paid social (ie. Google, Facebook, Twitter, Linkedin, Yahoo)

Give us the specific targeting for your campaigns (demographics, location, etc.)

What keywords will you buy for PPC campaigns, be specific and list them all in detail, both long and short tail keywords

Create 3 ad concept ideas (text or image) to show how your ads will work. This can be promoted social posts too.

give a detailed paid media budget (r ) Resource #1 for Paid Media Resource #2 for Paid Media PPC Budgeting Guidelines

What are three goals you plan to achieve from your paid campaigns?

Expectations
Must be at least 500 words
Must be nicely formatted, creative, and formal in language
It must be overtly clear you’ve used the information in the resources, reading and first day of class to form your analysis.

*There are some videos need to watch on Youtube. Here are the title below.
What is Google AdWords? How Google AdWords Works in 4 Minutes in 2018
Best Practices for Setting Up Social Ads Campaigns
How Retargeting Works Video by AdRoll Inc.
Required Reading & Resources (Paid Digital Advertising)