Perdue Advertising

Perdue Advertising: If you choose the environment subject heading, reflect on the sheer density of chickens raised at any given time in the Perdue facilities. The disposal of their discarded remains and their processing for distribution, either individually and most definitely together, pose a number of environmental concerns. :Science Homework Help

If you choose the advertising subject heading, reflect on how the two videos on Perdue farms present the sharp contrast between the way the company presents its product and the way in which it has been discovered to run its chicken farms. Consider whether this is an example of failure to provide truth in advertising and how you would support such a stance.

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Once you have completed the indicated readings and videos, reflect on the ethical theories that we have covered in the discussions thus far and identify one that you want to apply for your analysis in your discussion post.

Also, reflect on the regulations (or lack thereof) in the factory farming industry in order to be able to examine how our nation’s laws affect the operations of the business. You will need to research the applicable laws on the factory farming industry.

Finally, since Perdue Farms is an American corporation, reflect on the mixed economic system in the United States in order to articulate the setting for the operations of factory farming, and then, be able to analyze the ethical actions of Perdue given this setting.

Write: In the first part of your initial post, you will need to introduce the Perdue case within the particular subject heading that you have chosen. In this introduction, you will also need to (1) articulate the relevant characteristics of our mixed economic system and (2) present the regulations for the factory farming industry. These will provide the setting for you to be able to examine how the nation’s laws affect its operations.

In the second part of your initial post, present your analysis of the problem in a way that identifies which entities (Perdue as a corporation, the economic system in the USA, the regulatory control of the state, or all of these) have a role in the problem that you have presented. In your analysis, you must assess the negative effects of the interplay between business activity and one of the following: the environment, advertising, consumer safety, or corporate social responsibility. Your focus must be an ethical analysis of this interplay, and it must be well supported by reliable and/or scholarly sources by clearly identifying the ethical theory that you are applying in your analysis.

References to use

Barnes, I. R. (1962). False advertising (Links to an external site.). Ohio State Law Journal, 23(4), 598-664. Retrieved from https://kb.osu.edu/dspace/bitstream/handle/1811/68396/OSLJ_V23N4_0597.pdf?sequence=1

This article provides an examination of the nature and consequences of false advertising.
Brunello, A. (2010). Ethics and advertising  Download Ethics and advertising[Unpublished conference paper]. Retrieved from http://www.bursedoctorale.ro/public/documente/articole/1332085838_Articol_conf_Brunello_A_FEAA_Iunie2010.pdf

This paper examines the relationship between ethics and advertising.
Dillard, C. (2004). False advertising, animals, and ethical consumption (Links to an external site.). Animal Law, 10(25), 25-62. Retrieved from https://www.animallaw.info/sites/default/files/vol10_p25.pdf

This article investigates the ways that consumers can protect themselves from false advertising through the use of federal and state agencies, independent review, federal and state courts, and private attorneys general actions.
Freeman, C. P. (2009). This little piggy went to press: The American news media’s construction of animals in agriculture (Links to an external site.). The Communication Review, 12(1), 78-103. Retrieved from http://scholarworks.gsu.edu/cgi/viewcontent.cgi?article=1007&context=communication_facpub

This article reports how farm animals are represented in news media.
Lipinski, L. (2003). Milk: It does a body good? It all depends on where it comes from–Doesn’t it? (Links to an external site.) Retrieved from https://www.westonaprice.org/health-topics/making-it-practical/milk-it-does-a-body-good/#.XBENDnDeOgM.email

This article questions the marketing of milk as a healthy necessity.
Nantel, J., & Weeks, W. (1996). Marketing ethics: Is there more to it than the utilitarian approach? (Links to an external site.) European Journal of Marketing, 30(5), 9-19. Retrieved from http://neumann.hec.ca/pages/jacques.nantel/notes/53-102-96/lectures/ethicsnantel.pdf

This article presents the argument that there is a wide gap between theory and practice in marketing.

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