Positioning

1. Identify your brand.(The Red Collection)
2. Identify the most outstanding distinction points of your brand for each product differentiation (physical attributes, service, personnel, location, image) (list at least 1 example for each component and explain briefly).
3. Identify your brand’s competitors (list at least 2 competitors) and briefly explain why you chose them as your brand’s competitors.
4. Identify your competitor brand’s most outstanding differentiation points (list at least 3 examples and explain briefly.) for both brands you selected (Q3).
5. Describe how your brand’s competitors position themselves.
6. Describe how your brand positioned itself towards the competitors. Which attributes particularly stand out from your competitors?
7. Reference list