– Profitability

LO 2: Explain how eCommerce is experiencing a second wave of growth with a new focus on profitability


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In today’s world and as the eCommerce network continues to grow on a global scale, it will encompass a greater and greater share of total retail sales. The fact is, it is no longer a novelty, and sellers are finding innovative new ways to make their online business important for future growth. As we have discussed, traditional business-building approaches can be effective in improving online revenues, the Internet marketplace also offers its own unique challenges and opportunities for attracting customers and building customer loyalty. Keep in mind, the online payment process plays a significant, and often overlooked role in achieving the growth and profitability goals that are set for your eCommerce channel.

Please read the following articles. Once you have read the articles, please complete the assignment below:

Steal these StrategiesPreview the document

14 Essential tips for a Profitable Ecommerce Website (Links to an external site.)


12 Simple E-commerce Strategies (Links to an external site.)


Keeping the above in mind for your future career plans and aspirations, take a look at https://soaptopia.com (Links to an external site.). You have taken over the role of Marketing Manager. You were hired to increase revenues for its online sales. What strategies would you use to achieve this goal? What tools would be necessary to implement your specific plan?

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A written IWG formatted paper of at least 750 words with at least three references and citations.

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Answer the questions using paragraph form
Combined, answers should be at least 750 words
Use a combination of your own ideas and content from the text keeping in mind the 80/20 rule
IWG format
At least least three references and citations

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