Program Evaluation – Business

READ: Emison, Chapters 1 – 6, Practical Program Evaluations
READ: Morris, Chapter 4 – “An Evaluation Report Outline”

1) In your own words, what is Emison’s C4 Approach?
2) Describe and define the four “Cs”.
3) What is the “Rational Decision-Making Model?”
4) How does it apply to program evaluation?
5) Identify at least seven
6) 6 sections of an evaluation report outline (Morris).

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Program Evaluation – Business
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Emison, Gerald A., (2007). Practical Program Evaluations: Getting from Ideas to Outcomes, 1st ed.,
CQ Press, SAGE Publications, ISBN 9780872893023

Morris, Lynn L., et al., (1987), How to Communicate Evaluation Findings, 1st ed., SAGE Publications,
ISBN 97808039313

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