Each student will create a final project that includes elements of a Public Relations campaign for a company or organization with which they are familiar. Every organization or company utilizes public relations in order to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other interested members of the community. The point of public relations is to make the public think favorably about the company or organization and its offerings. The final project will include the following elements:
Overview-Why the organization needs PR to increase awareness
A robust public relations plan is vital to the success of any organization. No matter how important the cause, product or service provided is, you should not expect that everybody will know about it or even about the organization. Proactive communication is essential to success. From building awareness and credibility to supporting fundraising efforts, a well-executed, strategic public relations program can make the difference between achieving one’s goals or falling desperately short of them.
This section will include:
Outline of the PR Campaign
Follow this outline when you write your proposal.
Each section must be titled, including the bibliography.
The description of the project
CAMPAIGN THEME OR FOCUS
Overview of the company or organization
Statement and description of the issue to be addressed
The rationale for selecting the issue
Description of the target population (such as community, school, etc.)
Please also consider the following to include in the first section:
LOCAL MEDIA, SOCIAL MEDIA AND OTHER PROMOTIONAL POSSIBILITIES
Local print and broadcast media available
Other possible promotional activity(ies)
Media mix and rationale for media and other promotional activity(ies)
CAMPAIGN ORGANIZATION AND IMPLEMENTATION
Organizational chart, member involvement and job description
Description of the campaign and documentation
Estimated impact on the target population
EVALUATION AND RECOMMENDATIONS
Evaluation of the process
Recommendations for future campaigns
This section is worth 50 points.
Press Release about a specific event associated with the organization
The goal of public relations is generating goodwill. The effect of good public relations is to lessen the gap between how an organization sees itself and how others outside the organization perceive it. Draft a press release about a specific event associated with the organization. If you cannot find an event associated, then take the liberty to create a fictional event. Be sure to follow the guidelines set forth in the textbook.
This section is worth 25 points.
FAQ about the company or organization
Public relations involve two-way communication between an organization and its public. It requires listening to the constituencies on which an organization depends as well as analyzing and understanding the attitudes and behaviors of those audiences. Only then can an organization undertake an effective public relations campaign. Create a “Frequently Asked Questions” about the company or organization and be sure to include a section about the public relations campaign you have crafted.
This section is worth 25 points.
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.