This will be a group assignment. Each group will be required to write a research paper detailing the sales forecast and outlook for a publicly traded company. This will require at least ten sources and the company’s latest SEC filing. The paper is to be a minimum of10 pages.Cutting and pasting from any source is not acceptable and will result in a group grade of 0% on the entire Research Paper/ Presentation assignment. If you have never written a research paper or are not comfortable with writing a research paper or are unsure at anytime about the correct way to proceed in writing a research paper, let me know and I will be happy to help. If you need help or guidance please ask.
Research papers will be graded based on content and clarity of writing. Effective communication is a key to success in Personal Selling and Sales Management. This process is meant to make writing a paper as easy as it can be and to spread the work out over enough time that no one is scrambling in the last few days to put their project together.The paper is a researched report on the sales plan and sales revenue forecast for a publicly traded company over the next 12 months. The paper will cover a detailed, cited analysis of the company’s plan and outlook for the next 12 months.
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