Resource Based View & VRIO for AstraZeneca china
This essay is to critically analyze Resource Based View theory that explains the international strategy of the company (AstraZeneca in china) as the case study focuses on china being their home country.
Intro of RBV and Astrazeneca china
physical resources
financial resources
intangible resources
human resources … should be considered for the RBV theory
(each resource factor should be initially 100 words to further talk about VRIO)
and then focus on VRIO and conclude.
total word count to be within 1100
The case study of Astrazeneca China is adopted from the author shasha Zhao- International business startegy- a historical case of global pharmaceutical corporation china
citations or references are not required for this essay. But should focus on external research and 50% case study
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