Retail Marketing

Description and evaluation of social media
Description and evaluation of website, social media, and store – Use the two models in Manganari, Siomkos, and Vrechopoulos (2009) outlined in Figure 1 and 2 on page 1141 to describe and evaluate social media of Ballantynes. social media to evaluate how they contribute positively and negatively to the overall brand image. Use journal articles where appropriate to support your analysis.

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