In your analysis, you should identify and describe the rhetorical situation (genre, audience, purpose, stance, and context). Specifically, you should pay attention to:
• the speaker’s primary argument
• secondary claims that support or extend the primary argument
• types of evidence that the speaker uses to justify his or her claims
• assumptions that the speaker makes about the topic or expects the audience to make about the topic
• the organizational, mechanical, and rhetorical delivery of the argument and evidence.
Because you are analyzing a video recording of the speech, in addition to a transcript of the text, you should also consider the speaker’s tone, gestures, and use of visuals. Note that a successful rhetorical analysis does not offer an independent analysis or argument about the subject matter of a text; instead, it answers the following questions:
• What rhetorical strategies does an author/ a text use to persuade its audience?
• To what effect?
This essay should demonstrate your ability to:
• Analyze a text in the context of its rhetorical situation
• Write a thesis-driven paper, supported by evidence
• Exhibit development through the writing process (drafts, peer review workshops, conference)
• Create clear, well-edited writing that is largely free of proofreading errors and errors of grammar, mechanics, and syntax
For more information on Rhetorical Analysis read this:https://en.wikipedia.org/wiki/Rhetoric