Select a healthcare organization to observe and analyze from a marketing perspective.
Write a 6- to 7-page paper delineating changes that the selected healthcare organization has experienced (or overcome) relative to one of the following:
– The implementation of its mission statement or marketing strategy
– The development or the introduction of a new product or service
– A merger with another healthcare entity
– The diversification of its services and products offered
– The divesting of potentially outdated products or services
Make certain to include measures employed by the organization that affect how the institution plans to optimize or manage the results of the change.
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