Singapore commercial problems
This report will criticize and compare the Singapore commercial with another country. We think that the commercial in Singapore is a very lack of creative and cannot catch audience emotion, however, it costs a lot of money for production. So, we are focusing on some problems and issues that they are facing.
• A brief description of the business/background leading to the issue or problem addressed.
• Clearly and concisely sets the context of the research required.
2. Literature review
• Strong alignment must exist between the information found, the problem/issue, research objectives, and research design.
• Includes a formal academic literature review of reports and articles available through the Library or publicly available.
• Summarise the type of information found and any key conclusions that you can draw from that information relevant to the issue or problem.
• Keep this section concise stating the evidence available to guide the next stage (problem statement and research objectives).
• Note: in commercial marketing research this section may not be included but the research team would undertake a thorough investigation anyway.
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