Social Media and E-Business Marketing

Individual project
As a new recruit for a start-up business, you have been asked to recommend and develop a plan for the e-business brand. The business can be selling a product or service. You are expected to investigate similar businesses selling similar products/service (two competitors) to see how they are selling the product/service, and you need to profile the ideal customers, and evaluate the purchase process/customer journey.

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Social Media and E-Business Marketing

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