Southwest airline question answer and positioning analysis
Part 1:Answer the following questions in the paper, each question should be 1 paragraph.
Part 2:do the Positioning analysis of Southwest airline.
1. Why has Southwest been so much more successful than its competitors? 2. How has the original strategy been altered in recent years? How, if at all, have these changes affected Southwest’s key success factors? 3. What kinds of things over which Southwest’s leadership has some control could go wrong? What should be done to make sure they don’t happen? 4. Based on your response to question 3, what further changes, if any, need to be made by Southwest’s leadership in the face of competitive moves and general economic conditions? 5. Would you recommend that Southwest Airlines acquire the gates and slots available at LaGuardia Airport? Why?
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