Southwest Airlines: In a Different World (case study)

Assignment Instruction

Description of
Assignment Task Students will be divided in groups and write an essay report about HBS case study: Southwest Airlines: In a Different World
Use the following format:
• Executive Summary
• Problem Statement–determine the causes of the problem(s)
• Alternatives–determine alternative solutions to the problem(s)
• Conclusion–identify the best solution
• Action Plan–identify the implementation plan
(Instructor provides additional guidelines and directions in class)
Word or Page Limit 10 – 12 pages

Evaluation Criteria
The instructor evaluates assignments and awards marks based on the following criteria:

Identification of the Main Issues or Problems (6 marks)
Analysis of the issues or problems identified (6 marks)
Recommending effective solutions or alternatives (6 marks)
Presenting a comprehensive conclusion and an action plan (6 marks)
Cohesive and coherent style of writing that shows evidence of extra readings from highly reliable academic sources (6 marks)

Rubric

Criteria
No Yes Partially
Identification of the Main Issues or Problems (6 marks)
All significant issues/problems have been included 0 2 1
The issues/problems of the case are addressed correctly 0 2 1
The issues/problem are correctly linked to the topics discussed in the course 0 2 1
Analysis of the issues or problems identified (6 marks)
Analysis correctly addresses all issues mentioned in the previous section 0 2 1
All significant details of in-depth discussion are included 0 2 1
The analysis shows evidence of reflection upon UAE industry 0 2 1
Recommending effective solutions or alternatives (6 marks)
Recommended solutions effectively addresses all identified issues/problems 0 2 1
Recommended solutions are feasible and applicable 0 2 1
Recommended solutions are supported by further readings from literature 0 2 1
Presenting a comprehensive conclusion and an action plan (6 marks)
Conclusion offers a comprehensive summary as well as concluding comments 0 3 1.5
Implementation plan is addressed correctly 0 3 1.5
Cohesive and coherent style of writing that shows evidence of extra readings from highly reliable academic sources (6 marks)
The paper is well-written, well-organized, coherent and cohesive 0 3 1.5
Referencing covers wide range of reliable academic resources 0 3 1.5
Total Points