Strange Days for Fashion Marketing

FSH145: Fashion Marketing I
Homework 1.1: Strange Days for Fashion Marketing


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Step 1: View this video of a trend forecast presented by LS:N Global.

6 major consumer market trends are described in this video.

1. Strange days—when our beliefs about the universe are not based on an eternal God, but on a 2012 discovery called the God particle . . .

2. Strange days—when you can download a product and 3D-print it in the comfort of your own home . . .

3. Stranger days—when pre-teens and toddlers now know more than adults, as they interrogate the world more through their ‘screen finger’ than through their other senses . . .

4. Stranger still—when the successes of the past—the heavy, real, solid, tangible mega-malls, stores and mom-and-pop joints of our distant, pre-digital youth—are replaced by intangible, weightless, mercurial mega-platforms such as Google, Apple, Facebook . . .

5. Strange days—when you can buy from a brand simply by taking a picture of a stranger . . .

6. Strange days—when consumers, who once came to your store, bar, restaurant or brand to buy product—something solid—now come for the experience, to be immersed, stimulated, transported, and transformed . . .”

Step 2: Choose one of the above trends, and conduct further research into the topic through internet readings. Write a brief response answering these questions:

1. How might these trends affect fashion marketing and consumer behavior?
2. Every brand needs to respond to changes in the marketing environment. Give a specific suggestion for how a fashion brand might respond to this trend to improve their marketing strategy.

• Your response should be in the form of a word document, 200 to 300 words long. Include images that pertain to your thoughts.
• Include all citations in MLA format.
• Please include a cover page with your name, class information, and title.
• Attach the following grading rubric to your work.
• Bring a printed copy to class, and upload a digital copy to the Discussion Topic.

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