Strategic Case Analysis

Full Strategic Case Analysis Your Case Analysis should be thorough
and may include tables, graphs, and/or charts. Your analysis must cover each of the following
three areas:
1) Problem Identification: Identify the strategic issues and key problems with the company’s
current situation. Key points to include:
a. The firm’s current situation and strategy
b. The problems/issues with the strategy
c. The problems/issues with the strategy implementation

2) Analysis and Evaluation: Analyze and evaluate the financial performance of the firm. Analyze
and evaluate any other factors affecting the company’s strategic success and failure, such as
marketing, production, management, etc. Key points to include:
a. Appropriate/relevant financial ratios.
b. References to the strategic concepts and analytical tools from the course (e.g.
Porter’s five forces, Value Chain Analysis, etc.)
c. Sound evidence for your evaluation (not merely your opinion).

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3) Recommendation: Provide a recommendation on what the company should do; how they
will do it; and when. Your recommendation should:
a. Address the strategic issues you identified
b. Include a plan for how to implement your recommendations.
Length limit: Five pages (11 point font, single-spaced, 1” margins).



Grading Rubric

Clearly identifies the strategic issues with references to key course terms 10

Provides thoughtful analysis of the firm’s situation using appropriate analytical
tools 10

Cites sound evidence for evaluation 10

Provides clear recommendations on what the company should do; how they will do
it; and when 10

Writing is clear and direct 5. For more information on  Strategic Case Analysis read this:

 Strategic Case Analysis

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