Target Customers and Marketing Plan
“In this section of your strategic plan, you will identify the wants and needs of each of your target customer groups, and then discuss the decisions your company made to meet those needs. The target market has been defined as that group of customers with a set of common characteristics that distinguish them from other customers. You want to identify that set of common characteristics that will make those customers yours. Based on your mission statement and strategy, which customer groups are you targeting and why? Is this consistent with your strategy and mission statement? Be sure to discuss how you achieved your market share over the rounds, including your price points, promo budgets, and sales budgets, as well as the rationale/analysis behind these decisions.”
Which customer groups are you targeting and why? How did you achieve market share?
promotion and sales budgets
Rationale behind your decision making
Preferred language style Simple (Easy vocabulary, simple grammar constructions)
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