Targeted marketing and mass marketing
Consider the differences between targeted marketing and mass marketing and what led to the rise of each.
Do you think one is more effective than the other?
Why, or why not? Give an example of a target market that you are (or could be) a part of and why you think you are (or would be) targeted.
What compels you to choose one brand over another?
Your journal entry must be at least 200 words. No references or citations are necessary.
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