“There’s no such thing as bad publicity” is a famous quote often attributed to Phineas T.
Barnum the circus and media entrepreneur. Several brand organisations seem to have
benefited from the use of shocking or controversial advertising campaigns such as
Benetton, Diesel, and CK. To what extent do you agree with Barnum? Do you think it is
okay to shock the public in order to get promotional messages across? Use ethical
concepts such as deontology, consequentialism, virtue ethics, and religious ethics to
evaluate issues that controversial advertising campaigns may raise for advertising
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