Tourism
Research and analyze the company “Hyatt Hotel” You should address the following areas, Product:
-Description of the product or service, history, development, basic company niche in market
-Current trend in marketing plan: Weak and strong points
-Marketing Objectives: Does the industry have one or company and do you agree with it and if you where in charge what would you change
-Target Market/ customers: Complete Demographics
-Pricing: How does this effect your industry and what are the variables?
-Distribution: Places you are targeting
-Selling: Ways that you can sell (internet, direct, TV, etc)
-Promotions: Examples on promotions campaign
-Future of the company and or industry where do you see the company in 5 or 10 years your personal opinion based on your research
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