This assignment requires you to select a family member, friend, or self-identified travel companion. Once you have identified who you would like to travel with, answer the following questions:
Describe your companion based on market segmentation—geography, demographics, psychographics, and product-related variables (see pages 47–51 in your textbook). Why might these traveler demographics be important? How can this information be used to target and meet their wants, needs, and expectations?
Using Figure 2-1, the travel decision-making process, on page 38 of your textbook, take some time with your self-identified travel companion, and walk through the decision-making process.
How did the process work?
What were the challenges and benefits of the process?
Identify the travel motivations addressed (pages 41–44 in your textbook).
What were the results of your decision?

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