What social and cultural events, attitudes and behaviors are impacting the way Chinese people will want to decorate their homes in 2021?
We are working with Trend Bible to understand the trend of Chinese women’s fashion design for bedding. Our client is one of China’s biggest luxury bedding brands whose main target customer is affluent females aged 30+ in China’s tier 1-4 cities.
This is for a dissertations proposal but you just need to focus on the methodology
The section will use both quantitative and qualitative analysis with both the primary data and secondary data. The research method is a mixed-method, and the main method is survey or questionnaire which in order to collect amount of data. Based on the data of these surveys, then, this section will use the online interview method to help seed the data deeply.
Both methods (the survey method and the online-interview method) is used to the primary data collection. After that, we will also use the literature review to help collect secondary data
Finally, we will compare different data to make a conclusion about the fashion trend in China
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