Why in Demographics

Chapter 5 introduces the concept of “why” in demographics. Research a company not already used in the class so far (either by the course or by you or your classmates) and answer the following questions:

Why does your company need to do targeting?
Why do they pick the demographic(s) they do for their research?
Why are other demographics not important?
Why should consumers respond to their targeting?
Your well written paper should meet the following requirements:

Be 4-5 pages in length.
Be formatted according to the CSU-Global Guide to writing and APA (Links to an external site.) Requirements.
Include at least 3 scholarly sources with one peer-reviewed article. The CSU-Global Library is a good place to find these resources.
Include a title page, section headers, introduction, conclusion and references page.
Submit for grading.

**Sources has to be scholarly**

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